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Joining us is a chance to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, our colleagues are challenging what’s possible and making headway to innovate new treatment pathways to advance patient outcomes and set new standards of care.

The Senior Global Product Manager – Upstream for Integra’s Surgical Reconstruction (SR) Franchise identifies and implements product strategies, marketing plans, and related activities relating to Surgical Reconstruction product lines, specific to Plastic and Reconstructive Surgery, to ensure that existing and new products meet Company goals and expectations. Reporting to, and collaborating closely with, the Director of Global Strategic Marketing, the successful candidate is responsible for  successful development and coordination of new product development, product launches, and product sustaining, enabling the company to achieve growth objectives for our Implant Based Breast Reconstruction/Soft Tissue Reinforcement space. The role also requires the management of all upstream marketing activities inclusive of new product launches, clinical evidence strategy & execution and overall life cycle management and provides a key knowledge base for marketing procedures and actively mentors others in Marketing-related areas.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manages new product development marketing activities for specific products within the respective Group, including voice of customer research, new idea review and recommendations, concept and design development, technique development, project management and market introduction

• Determines strategic product line decisions such as priority of product or line enhancements which optimize organizational goals and objectives by evaluating competitors’ products and by determining market share and market trends; keeps others informed by maintaining and distributing competitive comparisons and evaluations
• Monitors product development progress with engineering, manufacturing, regulatory affairs and related departments to ensure product line objectives are achieved on a timely basis
• Prepares annual budget forecasts for the marketing functions related to the product line(s)
• Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, participation in key meetings and conferences to ensure company and products are perceived superior relative to the competition
• Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive
• Establishes and maintains key close professional relationships with internal and external constituents to stay abreast of new market opportunities.  Continually pushes for new innovations within existing product line.
• Routinely interfaces with the managers/directors of other product lines offered by the company to fully understand the relationships within the portfolio of products offered by the Company
• Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the lifecycle of the product
• Participates in strategic sales and marketing planning activities for assigned products to identify key targets, surgeons, and hospitals by specific product

• Recommends product line extensions and/or line trimming, forecasting, pricing strategies, labeling revisions, clinical studies, manufacturing and customer service/operations support for existing product line(s) which would ultimately build the value of the product line and maximize product line earnings.
• Performs other duties as required

DESIRED MINIMUM QUALIFICATIONS

• Bachelor’s degree in business, Marketing, Biology, or related field; MBA or advanced degree preferred
• Experience with regenerative tissue and plastics and reconstructive surgery preferred
• 8+ years of healthcare-focused, marketing experience within a medical device or pharmaceutical company is required.
• Minimum of three years of experience in upstream marketing, with at least 50% of overall marketing responsibilities focused on upstream activities.
• Minimum of 3 years of experience managing new product development projects.
• A demonstrated capacity for strategic thinking, planning, marketing and product development
• Demonstrated conceptual problem-solving skills, with demonstrated ability to bring structure to vaguely defined problems, pragmatically scope problem-solving approach, and manage execution.
• Demonstrated project management and excellent written and verbal communication skills are necessary.
• Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis.
• Demonstrated understanding of the reimbursement landscape and clincial evidence development to support market access needs
• Strong interpersonal skills and coaching skills at the employee and management levels.
• A demonstrated capacity for strategic thinking, planning, marketing, and product development.
• Interacts with functional leadership, executives and/or major customers frequently involving special skills, such as negotiating with customers or management or influencing senior leaders
• Average travel requirement is approximately 30%.

Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.

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